Ariana Grande Glows as the New Face of Swarovski

You can call her Ari, Cat, Glinda, and now, the new face of Swarovski.

On Tuesday, it was announced that Ariana Grande has joined the Swarovski team as the newest ambassador and face of the brand, an announcement that was accompanied by gorgeous shots of the singer—taken by Mert Alaş & Marcus Piggott—wearing a strapless black dress and dazzling jewelry courtesy of her new business partner.

“I am thrilled to be Swarovski’s Brand Ambassador,” Grande said in a statement. “It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”

This collaboration will kick off with a holiday campaign later this year, and the global creative director of Swarovski, Giovanna Engelbert, expressed her excitement about the union, saying: “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador.”